BURBANK, Calif., Jun 04, 2010 (Business WIRE) — Warner Bros. Customer Items (WBCP) announced these days a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in assistance of summer 2011’s Eco-friendly Lantern from Warner Bros. Pictures. Under the terms of their ongoing strategic alliance, Mattel is granted unprecedented access towards the complete breadth and scope from the DC Comics vault of characters, such as Green Lantern and thousands of world-famous heroes and villains, just like Superman, Batman, Wonder Woman, The Joker plus the Riddler. Mattel will also continue its effective lines according to Batman: The Brave as well as the Bold and DC Super Close friends, and is within the process of developing an all-new collection to support Young Justice.
“The sheer volume on the DC Comics property portfolio lends itself to an incredible array of customer offerings,” said Brad Globe, president, Warner Bros. Customer Products. “As master licensee, Mattel has consistently produced innovative solutions which are true to the spirit with the DC Comics heroes and villains from which they are inspired. We look forward to seeing the results with the next wave of property collaborations.”
Eco-friendly Lantern is set to light up movie screens around the globe in summer 2011. Bringing the enduringly well-liked DC Super Hero for the big screen for the primary time, Green Lantern stars Ryan Reynolds inside the title part as the newest member on the Green Lantern Corps. Every Eco-friendly Lantern wears a ring that grants him superpowers, but when a new enemy threatens to destroy the balance of power from the Universe, their fate, as well as the fate of Earth, lie inside hands of their newest recruit, the initial human ever selected: Hal Jordan.
“The Green Lantern film has an incredibly wide merchandise appeal,” said Donald De Line, Producer, Green Lantern. “The potential is there for awesome toys and merchandise due to the fact Green Lantern’s ring can produce anything the imagination can conjure. From space stations and autos to alien action figures, the possibilities are just endless.”
Mattel is launching a rich and comprehensive line of solutions dependent within the film for both youngsters and adult fans alike. The multi-category toy collection includes Basic and Deluxe Action Figures, Figure/Vehicles, Part Play, Playsets, Games, Puzzles and Vehicles. In addition, each Action Figure toy comes total with a Eco-friendly Lantern ring in order for kids to feel as if they, too, have been “chosen” to be a Eco-friendly Lantern. The Deluxe Action Figures have a special function that allows kids to truly replicate the elements within the film, and come with accessories that unfold into completely various items for unlimited hours of play.
“Mattel’s Green Lantern toy program is going to introduce Green Lanterns like Hal Jordan and Kilowog to new fans everywhere,” said DC Entertainment chief creative officer and Eco-friendly Lantern co-producer Geoff Johns. “It is going to become remarkable to watch the planet discover the Green Lantern mythology.”
So as to fully realize the potential array of Green Lantern offerings, Mattel is supporting the film across key Mattel Brands for example Hot Wheels(R), Tyco(R) R/C and UNO(R). Collectors will also be pleased to discover that Mattel is releasing a Eco-friendly Lantern “Movie Masters(R)” line of highly detailed figures centered on the film, which are sculpted by the “Four Horseman” design team. Mattel’s Green Lantern product lines hit retail in summer 2011.
“We have a fantastic global partnership with WBCP and we’re thrilled being working with them for the release of their next super hero blockbuster film. The beauty of Eco-friendly Lantern is that he is an inspirational super hero having a rich, unmatched heritage that will appeal to boys of all ages. Adult collectors will probably be attracted to our very detailed line of action figures and boys is going to be attracted to our playsets, role-play toys and autos due to the fact in the innovation infused throughout the entire line,” said Tim Kilpin, general manager, Mattel Brands.
Mattel is also rolling out items inspired by Young Justice, which will premiere on Cartoon Network during the 2010-2011 season. This all-new series is produced by Warner Bros. Animation and is depending on characters from DC Comics. Featuring a team of teenage heroes, the show brings the common comic towards the small screen with favorites which includes Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis. Item offerings from Mattel include figures, playsets and other show-inspired lines.
Batman: The Brave and also the Bold fans can prepare for the release of “Total Armor” toys based around the common Warner Bros. Animation series airing on Cartoon Network. “Total Armor” means Batman and his allies are going to be equipped with additional, new weaponry and high-tech gadgets. For instance, “Magma Armor” Batman will element a detachable water blaster with storage tanks. “Tank Blaster” Batman comes with industrial armor styling and a massive cannon with multiple projectiles. Even the “Total Armor” Batmobile is obtaining upgraded with armored plates and two projectile-firing launchers. Additionally, all figures and autos will still have sockets in order to boost the customization ability by children. Mattel will also offer Role Play products such as the Telescoping Battle Sword and Batman’s Utility Belt. Items inside “Total Armor” line will be offered in spring 2011.
Mattel and Fisher-Price are continuing to experience tremendous success with the common Super Pals line of solutions developed for boys ages three to eight. Building on a productive 2009, Fisher-Price has developed new motorized cars, figures and playsets, including the all-new Imaginext(R) Joker’s Fun House and building sets from Trio(TM). The Fisher-Price Smart Cycle(R)– a stationary bike, understanding center and arcade game method — will provide Batman and Green Lantern titles. The iXL(TM)Understanding Program, a 6-in-1 portable smart device, will characteristic the Batman: The Brave and the Bold(TM)software title. These merchandise will likely be available this fall. In addition the Power Wheels(R) brand is in for the Super Buddies action using the Batman(TM), Lil’Quad(TM) and Batman(TM) Lights & Sounds Trike ride-on cars, which are accessible now.
About Warner Bros. Consumer Goods
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one on the leading licensing and retail merchandising organizations within the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics from the planet and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.
About Mattel
Mattel, Inc., (MAT 21.47, -0.25, -1.15%) (www.mattel.com) is the worldwide leader inside design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most common fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, such as Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the third year in a row, and was ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Mattel also is recognized among the “World’s Most Ethical Companies.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells items in more than 150 nations. At Mattel, we are “Creating the Future of Play.”
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